<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- Core pages -->
  <url>
    <loc>https://automate.travel/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://automate.travel/pricing/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://automate.travel/booking-engine-pricing/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://automate.travel/book-demo/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://automate.travel/arival-launch/</loc>
    <lastmod>2026-04-18</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Solutions -->
  <url>
    <loc>https://automate.travel/solutions/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/booking-timeline/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/communication-ai/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/tour-operations/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/finance-analytics/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/team-workflow/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/guest-experience/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/enterprise/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/solutions/team-photo/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Team & company -->
  <url>
    <loc>https://automate.travel/team/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/team/damian/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://automate.travel/team/kuba/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://automate.travel/press/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/road-map/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/events/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- Careers -->
  <url>
    <loc>https://automate.travel/careers/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/careers/customer-experience-lead/</loc>
    <lastmod>2026-04-18</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/careers/ai-fullstack-engineer/</loc>
    <lastmod>2026-04-18</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/careers/product-owner-qa/</loc>
    <lastmod>2026-04-18</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Blog -->
  <url>
    <loc>https://automate.travel/blog/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/how-to-calculate-tour-margins/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/tour-operator-communication-email-whatsapp-phone/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/what-is-tour-settlement/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/viator-extranet-guide-2026/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/tour-cancellation-policy-template/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://automate.travel/blog/generations-of-ai-agents/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Legal -->
  <url>
    <loc>https://automate.travel/privacy-policy/</loc>
    <lastmod>2026-04-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://automate.travel/terms-of-service/</loc>
    <lastmod>2026-04-04</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!--
    NOTE: Removed from sitemap (intentionally not indexed via this sitemap):

    /labs/* — all redirected via Netlify _redirects to labs.automate.travel subdomain.
              Subdomain has its own sitemap.

    /compare/* — DEV-gated in App.tsx (Navigate to "/" on prod). Add back when content
                 batch is ready and routes go public.

    /learn/* — DEV-gated. Same reason.

    /sales-tool/* — password-protected internal tool.

    /timeline-demo, /demo, /bento-grid-v2, /icons-test, /home2, /home-dark,
    /85a021fa/*, /Ads, /ads, /photo-lab/* — internal/test/legacy/redirect-only paths,
    blocked or excluded for indexing.
  -->

</urlset>
