The operations system
    for tour companies

    Your booking engine sells the tour. Automate Travel runs everything after the sale.

    Book a demo

    Trusted by tour companies worldwide

    • Your Friend in Reykjavik
    • Urban Saunters
    • Side Routes
    • Bicycle Roma
    • Visit Meteora
    • Authentic Italy Adventures
    • Prague City Adventures
    • Skärgårdens Outdoor
    • Orange Trike and Private Tours
    • ToDo.travel
    • AT Cracow

    The missing layer in tour operations.

    CRM, ERP, and automation built for what happens after the sale.

    Booking Engine

    like: Bokun, FareHarbor, Rezdy etc.
    • WHO booked
    • Availability & pricing
    • Online payments
    • Channel management

    Automate.travel

    Post-Booking CRM/ERP
    • Communication (Email, WhatsApp, SMS, Calls)
    • Automated Messages & Upsells
    • Guide Allocation
    • Real Costs & True Margins
    • Self-service Portal
    • AI-powered Workflows
    All seventeen solutions

    What is Automate Travel

    Colosseum Underground TourSat 24 Oct · 09:00 · 4 guests

    Communication1 of 3

    Colosseum Underground TourSat 24 Oct · 4 guests

    Answer knowing who is calling.

    Every call lands in the guest's thread, recorded and transcribed.

    1. Who is calling, before you answer
    2. Recorded and transcribed
    3. Email, WhatsApp and calls in one thread

    Communication2 of 3

    One thread per guest. Nothing lost between apps.

    Email, WhatsApp and SMS from one guest arrive in one conversation.

    1. Every channel, one thread
    2. The booking stays attached
    3. Reply on the channel they used

    Communication3 of 3

    The reply is already written. You decide.

    AI drafts from the conversation. Nothing goes out until you send it.

    1. Drafted from the thread
    2. A draft in one click
    3. Nothing sent without you

    End of stop 1 of 4 · Communication

    Where next?

    The same tour is waiting at every stop.

    See pricingBook a demo

    Logistics1 of 3

    Colosseum Underground TourSat 24 Oct · 4 guests

    See the gap. Fill it with someone free.

    Day operations shows every trip that still needs a driver.

    1. Crew gaps counted for you
    2. Only free drivers offered
    3. Every vehicle on one timeline

    Logistics2 of 3

    Spot a double-booked driver before the day starts.

    Overlapping trips turn red, with the reason one click away.

    1. Overlaps flagged in red
    2. The reason, right on the trip
    3. Fix it from the same window

    Logistics3 of 3

    The guide checks guests in. The office sees it.

    Arrivals and no-shows land on the booking list as the tour starts.

    1. Checked in on the guide's phone
    2. Arrivals in the office list
    3. No-shows marked

    End of stop 2 of 4 · Logistics

    Where next?

    The same tour is waiting at every stop.

    See pricingBook a demo

    Money1 of 3

    Colosseum Underground TourSat 24 Oct · 4 guests

    Know what every tour really earned.

    Guide, transport and ticket costs come together on each tour.

    1. Every cost, with its source
    2. Margin per tour
    3. Margin per day

    Money2 of 3

    Approve the whole team's pay in one go.

    Each settlement shows the trips behind the amount.

    1. Trips counted per person
    2. A status for every settlement
    3. Approved in one step

    Money3 of 3

    See what unused tickets cost you.

    Tickets bought against tickets needed, day by day.

    1. The loss, in euros
    2. Surplus flagged per day
    3. Traced to the trips

    End of stop 3 of 4 · Money

    Where next?

    The same tour is waiting at every stop.

    See pricingBook a demo

    Team1 of 2

    Colosseum Underground TourSat 24 Oct · 4 guests

    Build the week from who is actually free.

    Guides mark their days in the staff app. The office sees the week fill in.

    1. Guides mark their own days
    2. The week fills in
    3. Open shifts show the gaps

    Team2 of 2

    Plan in draft. Publish when the week is right.

    Published shifts appear in each person's calendar in the staff app.

    1. Plan quietly in draft
    2. Hours per person, per week
    3. In their calendar once published

    4 stops, one tour

    One tour, start to finish.

    The call, the driver, the margin and the guide. All in one system.

    Colosseum Underground TourSat 24 Oct · 09:00 · 4 guests · Hannah Ortiz

    Book a demoSee pricing

    Still to see:

    Krzysztof BalonCEO and founder

    We ran tours before we wrote a line of software.

    For years we have run visits to the Auschwitz-Birkenau Memorial and Museum, one of the most demanding museums in the world to work with: guides, transport, tickets, available places and breaks. It taught us much of this market, and that its problems repeat. So we built a system that runs all of it, down to the tax due and the margin on each tour.

    “Every tool we tried handled the sale and stopped right where our work started.”
    Krzysztof BalonCEO and founder
    Since 2012running our own tours
    Worldwidewhere our clients run tours

    The people you will actually talk to.

    Krzysztof

    CEO and founder

    Sets the direction of the company and decides what goes on the roadmap next.

    Damian

    CTO and co-founder

    Owns the technical side: architecture, releases and how the platform is put together.

    Waldek

    Director of sales

    Takes the first conversations with operators and works out whether the system fits the way they run their tours.

    Gosia

    Finance

    Looks after the money side of the company: invoicing, settlements and the numbers behind every client account.

    Pola

    Project manager

    Splits incoming work across the team, runs the weekly task review and keeps every project on its deadline.

    Kasia

    Growth and marketing

    Drives growth and marketing: campaigns, partner channels and how tour operators first hear about us.

    Kuba

    Head of customer success

    Your first point of contact after go live, helping you get the most out of the platform.

    Kamil

    Head of product design

    Designs the screens operators and their office teams work in every day, and how they fit together.

    Krzysztof presenting to the Automate Travel team at our team workshop in Kraków, seen from behind the team
    Team workshop, Kraków 2026
    The Automate Travel team taking a selfie at Arival 360 Valencia
    Arival 360 Valencia 2026
    Krzysztof, Kuba and Waldek at the Automate Travel booth at Arival 360 Spokane
    Our booth at Arival 360 Spokane 2026
    Krzysztof and Waldek in front of the ITB Berlin exhibition halls
    Krzysztof and Waldek at ITB Berlin 2026
    More of the team, on the road

    What it could give back.

    Move the slider to your size. An estimate from our model; your numbers will differ.

    Estimated value a year

    €155,218

    You pay €19,050 a year

    An estimate from our model (walking tours, €80 ticket, 2 guests a booking), not a measured result or a promise. On a call we redo it with your numbers.

    2,605 hours a year back in your office

    • Guest questions: 30% of bookings × 8 min736 h
    • Staffing: 12,267 departures × 6 min1,227 h
    • Finance: 85% of manual hours automated643 h

    At €25 an hour: €65,132, about 1.4 full-time people.

    The tour ran€1.50 to €0.55

    per booking, less as you grow

    Cancelled and refunded€0

    Not one cent for a booking you gave the money back for.

    No sale€0

    No bookings, no bill. No fee per user.

    Both systems run at once. You move when it suits you.

    1. Week 1

      We connect your booking engines. Your bookings appear.

    2. Week 2

      Your team runs one real tour in it, start to finish.

    3. Week 3

      Guides get the app. Dispatch moves over.

    4. Week 4

      Messages and money follow. The old tools go quiet.

    Before you ask.

    Does it replace my booking engine?

    No. Your booking engine keeps selling, and we connect Automate Travel to it: Bokun, Ventrata, Checkfront and OCTO engines directly, Rezdy through Zapier.

    Can we switch in the middle of the season?

    Yes. Your booking engine keeps selling while we connect it, so both systems run at once and you move when it suits you.

    What does the AI do, and does it work next to the tools we already use?

    It reads the guest messages from email, WhatsApp and SMS, drafts the reply in the guest's language and prepares the work; you decide what goes out. It works next to your booking engine, on the bookings that come in from it.

    Who helps us get started?

    We do. Our team connects your booking engine and does the setup; your team only checks it.

    See it on your own tours.