Press & Media Kit

    Everything you need to write about automate.travel

    Boilerplate copy, founder bio, brand assets, factsheet, and pre-approved quotes, in one place. For interviews, demos, or quotes, press@automate.travel replies under 24 hours.

    About

    Boilerplate copy

    Pre-approved descriptions of automate.travel. Use either version verbatim, no permission needed.

    Short — 50 words
    Automate.travel is a post-booking operations platform for tour operators — guest communications, guide payouts, and operational reporting in one system. Built by Krzysztof Balon, an operator with 14 years of experience running 6 tour brands serving 100,000+ guests per year. Pay-as-you-go pricing, no lock-in, EU-based.
    Long — 150 words
    Automate.travel is a post-booking operations platform for tour and activity operators. Where booking engines like Bokun, FareHarbor, Ventrata or Rezdy take care of the sale, automate.travel handles everything that happens after: guest communications across channels, guide and resource scheduling, financial reconciliation, and operational reporting. The product was built by Krzysztof Balon, who has spent 14 years running tour operations across 6 brands (AT Cracow, Warszawa-Bilety, Krakow-Bilety, Gdansk-Bilety, Thermal Baths Krakow, Todo.Travel) serving 100,000+ guests per year. The team uses the platform daily across these brands. Headquartered in Kraków, Poland, automate.travel offers transparent pay-as-you-go pricing from €1.50 down to €0.25 per booking, with no setup fees and no lock-in. The platform integrates with all major booking engines and is GDPR-compliant by default. Public launch: Arival 360 Valencia, 27–29 April 2026.

    Founder

    Krzysztof Balon

    Krzysztof Balon, Founder and CEO of Automate.travel

    Founder & CEO

    LinkedInDownload photo (HD)

    Krzysztof Balon has spent 14 years running tour operations and still does. He founded and operates 6 tour brands across Poland (AT Cracow, Warszawa-Bilety, Krakow-Bilety, Gdansk-Bilety, Thermal Baths Krakow, and Todo.Travel), collectively serving 100,000+ guests per year.

    He started building automate.travel because no existing system handled post-booking operations the way operators actually need: multi-channel guest comms, guide payouts, and financial reconciliation in one place. The team uses the platform every day across his own brands.

    Krzysztof speaks at industry events including Kongres OEES and represents automate.travel at Arival 360 Valencia 2026.

    14 yrs
    in tour ops
    6
    brands operating
    100k+
    guests/year

    Brand assets

    Logos & signets

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    Reference

    Factsheet

    Verifiable facts journalists can quote without fact-checking.

    Founded
    2024
    Headquarters
    Kraków, Poland
    Stage
    Pre-launch — public launch at Arival 360 Valencia, 27–29 April 2026
    Team
    6 people
    Product
    Post-booking operations platform for tour operators — guest comms, guide payouts, ops reporting
    Pricing
    Pay-as-you-go €0.25–1.50 per booking. No setup fees, no lock-in.
    Integrations
    Bokun, FareHarbor, Ventrata, Rezdy, Regiondo, TrekkSoft, Palisis
    Built by
    An operator with 14 years running 6 tour brands serving 100,000+ guests/year
    Compliance
    GDPR-by-default. EU-hosted.
    Website
    automate.travel

    Quotes

    Pre-approved for publication

    Use any of these verbatim, no permission needed. For something tailored to your angle, request a custom quote.

    I ran tour operations for 14 years across 6 brands. No system did post-booking right — so we built one. We use it ourselves every day across 100,000 guests a year.

    — Krzysztof Balon, Founder & CEO, automate.travel

    Booking engines won the front of the funnel a decade ago. Post-booking — guest comms, guide schedules, reconciliation — is still spreadsheets and WhatsApp at 2 AM. That's where margin leaks, and that's what we fix.

    — Krzysztof Balon, Founder & CEO, automate.travel

    Pay-as-you-go from €0.25 a booking. No setup, no lock-in. Operators shouldn't sign three-year contracts to find out a system doesn't work for their business.

    — Krzysztof Balon, Founder & CEO, automate.travel

    Timeline

    Milestones

    Key dates in automate.travel's story.

    1. 2026· 27–29 April

      Public launch at Arival 360 Valencia (Global Partner)

    2. 2026· April

      Krzysztof Balon speaks at Kongres OEES

    3. 2025· —

      Product development begins

    4. 2024· —

      Company founded in Kraków

    Contact

    Press inquiries

    For interviews, demos, custom quotes, or any other press request, reach out directly. Krzysztof responds personally.

    Email

    press@automate.travel

    LinkedIn

    Krzysztof Balon

    Response time: under 24 hours