You have Bokun. Great. Now what happens AFTER the booking?
Bokun is your booking engine — it gets tours online, manages channels, and processes payments. Automate.travel is your operations platform — it handles everything that happens after the booking lands. Together, they're the complete stack.
TL;DR
Bokun is a booking and channel management platform by Tripadvisor. It excels at online bookings, OTA distribution (2,600+ connections), and payment processing. Automate.travel is an operations platform that handles what Bokun doesn't: CRM with full customer history, financial settlements with real-time margin tracking, AI-powered multilingual communication, team scheduling, and incident management. They integrate natively — bookings flow from Bokun to Automate in real-time.
Native Bokun integration — real-time sync
What Bokun does well
Bokun is excellent at what it does. We're not replacing it.
Online bookings and checkout
Bokun's booking widgets convert visitors into customers. Embed them on your website, customize the flow, and accept payments in multiple currencies. The checkout experience is polished and conversion-optimized.
Channel management with 2,600+ OTAs
Bokun's channel manager is industry-leading. Connect to Viator, GetYourGuide, Expedia, Klook, and thousands of other distribution partners. Manage availability, pricing, and content from one place.
Payment processing
Accept credit cards, handle refunds, manage invoices. Bokun's payment infrastructure handles the financial transaction side of bookings seamlessly.
Booking widgets and website integration
Beautiful, embeddable widgets that match your brand. Calendar views, availability displays, and add-to-cart functionality that works on any website.
Marketplace with 27,000+ partners
Bokun's marketplace connects you to resellers worldwide. List your tours and activities where other operators and travel agents can find and resell them.
Why operators look for alternatives
Guide Assignment Chaos
“Saturday, 8 AM. 4 tours going out. Who's guiding what?”
A booking lands in Bokun. Now what? Someone needs to assign a guide, check vehicle availability, prepare pickup lists, and make sure everything is ready for the tour day. Bokun tells you that 47 people booked the morning walking tour. It doesn't tell you which guide is available, which vehicle fits the group size, or whether you need to split the group across two departures. That operational gap between 'booking confirmed' and 'tour actually happens' is where things fall apart — especially on busy weekends when multiple tours go out simultaneously.
Margin Mystery
“We had our best booking month ever. Did we actually make money?”
Bokun tracks booking revenue. But revenue is not profit. After guide pay, vehicle costs, OTA commissions, ticket fees, and tip shares — what's left? Bokun can't tell you. You only find out weeks later when the accountant finishes the spreadsheet. Meanwhile, you might be running your most popular tour at a loss because the guide cost + vehicle rental + OTA commission exceeds the booking price on small groups. Without real-time margin tracking, you're flying blind on the most important number in your business.
Communication Fragmentation
“The guest emailed, called, and WhatsApped us. Three different team members replied.”
A guest books through Bokun. Then they email a question about accessibility. Then they WhatsApp to change the date. Then they call about the meeting point. Three channels, possibly three different team members, and no one has the full picture. Bokun sends email confirmations. It doesn't provide a unified inbox, doesn't connect WhatsApp or phone calls to bookings, and doesn't offer AI to help draft responses in the guest's language. The communication gap creates duplicated work, contradictory answers, and frustrated guests.
Feature comparison
| Feature | Automate.travel | Bokun |
|---|---|---|
| Operations | ||
| Departure management | ✅ Included | ❌ Not available |
| Fleet management | ✅ Included | ❌ Not available |
| Employee scheduling | ✅ Included | ❌ Not available |
| Pickup/dropoff management | ✅ Included | ❌ Not available |
| Guide portal | ✅ Included | ❌ Not available |
| Incident tracking | ✅ Included | ❌ Not available |
| CRM & Communication | ||
| Customer history/timeline | ✅ Included Full CRM with unified guest timeline across all channels | ❌ Not available |
| Unified inbox (all channels) | ✅ Included | ❌ Not available |
| AI-drafted responses | ✅ Included Multilingual AI — drafts responses in guest's language | ❌ Not available |
| Phone/PBX integration | ✅ Included Built-in VoIP with caller ID showing guest history | ❌ Not available |
| WhatsApp/SMS/Email | ✅ Included Unified timeline — all channels in one view per guest | ◐ Partial Basic email confirmations only |
| Helpdesk/ticketing | ✅ Included | ❌ Not available |
| Finance | ||
| Tour settlement | ✅ Included Automatic financial reconciliation per tour | ❌ Not available |
| Margin tracking per booking | ✅ Included Real-time margin visibility per booking, per tour, per period | ❌ Not available |
| Financial reporting | ✅ Included | ◐ Partial Basic booking reports, no margin analysis |
| Platform | ||
| Multi-OTA integration | ✅ Included Viator, GetYourGuide, Bokun, FareHarbor, Rezdy, Ventrata + more | ✅ Included 2,600+ OTA connections — industry-leading distribution |
| Multi-entity management | ✅ Included Switch between brands/cities in one click, consolidated reporting | ❌ Not available |
| Self-service guest portal | 🔜 Coming soon In development — branded guest portal with upsell/cross-sell | ❌ Not available |
| Branded mobile app | 🔜 Coming soon Planned — white-label app for guests | ❌ Not available |
| Pricing | ||
| Pricing model | Per-booking (freemium) First 1,000 bookings free. Then €0–1.50 per booking (volume discounts). Founding Members: up to 60% off for 5 years. | Subscription + per-booking fee Free tier / Start $49/mo + 1.5% / Plus $149/mo + 1.25% / Premium $499/mo + 1% |
See the complete Bokun + Automate stack
No credit card required · First 1,000 bookings free
How the integration works
Bokun handles the booking. Automate handles the rest. Here's what happens when a guest books your tour.
Guest books on Bokun
A guest finds your tour on Viator, GetYourGuide, your website, or the Bokun marketplace. They complete the booking and payment through Bokun's checkout. This is Bokun's domain — and it does it brilliantly.
Booking syncs to Automate in real-time
The moment the booking is confirmed, it appears in Automate. Guest details, tour date, group size, special requests, payment status — everything transfers automatically. No manual import, no CSV uploads, no delays.
Automate assigns resources and schedules the team
Based on the booking, Automate checks guide availability, assigns the right vehicle for the group size, generates pickup routes, and notifies the guide through the guide portal. The operations team sees all departures for the day in one view.
Guest communication flows through Automate
When the guest emails about the meeting point, WhatsApps to add a person, or calls to ask about accessibility — it all arrives in Automate's unified inbox, linked to their booking. AI drafts responses in the guest's language. Your team sends them with one click.
Tour Settlement calculates the real numbers
After the tour runs, Automate calculates the actual margin: booking revenue minus guide pay, vehicle cost, OTA commission, ticket fees, and any extras. By Monday morning, you know exactly how each weekend tour performed. Month-end close takes 1 day, not 2 weeks.
Before the tour: Bokun. During and after: Automate.
Think of it as two halves of a complete system. Bokun handles everything before the guest arrives: discovery, booking, payment, and distribution. Automate handles everything from that point forward: operations, communication, team management, and financial settlement. There's no overlap. There's no conflict. The handoff is seamless and automatic. Most Bokun users we talk to are already using 3-5 additional tools (spreadsheets, WhatsApp Business, accounting software, scheduling apps) to fill the gaps Bokun wasn't designed to fill. Automate replaces all of them with one integrated platform.
- Bokun = booking engine, channel manager, payment processor
- Automate = CRM, operations, finance, communication, HR
- Native integration means zero manual data transfer
- Replace 3-5 tools with one platform that works with Bokun
Before the tour: Bokun. During and after: Automate.
Think of it as two halves of a complete system. Bokun handles everything before the guest arrives: discovery, booking, payment, and distribution. Automate handles everything from that point forward: operations, communication, team management, and financial settlement. There's no overlap. There's no conflict. The handoff is seamless and automatic. Most Bokun users we talk to are already using 3-5 additional tools (spreadsheets, WhatsApp Business, accounting software, scheduling apps) to fill the gaps Bokun wasn't designed to fill. Automate replaces all of them with one integrated platform.
- Bokun = booking engine, channel manager, payment processor
- Automate = CRM, operations, finance, communication, HR
- Native integration means zero manual data transfer
- Replace 3-5 tools with one platform that works with Bokun
Financial clarity Bokun can't provide
Bokun shows you booking revenue. Automate shows you actual profit. Tour Settlement automatically calculates margins by factoring in every cost: guide compensation, vehicle rental, OTA commissions (which vary by platform), ticket costs, equipment, and any other expenses tied to running that specific tour on that specific day. The result is a clear picture of profitability that updates in real-time. You don't wait for month-end. You don't rely on spreadsheets. You know, on Monday morning, exactly which of Saturday's tours made money and which didn't. This is the financial visibility that transforms tour operations from guesswork into a data-driven business.
- Real-time margin per booking, per tour, per period
- All costs factored in: guides, vehicles, commissions, tickets
- Monthly financial close in 1 day instead of 2 weeks
- Compare profitability across OTAs, tour types, and seasons
Financial clarity Bokun can't provide
Bokun shows you booking revenue. Automate shows you actual profit. Tour Settlement automatically calculates margins by factoring in every cost: guide compensation, vehicle rental, OTA commissions (which vary by platform), ticket costs, equipment, and any other expenses tied to running that specific tour on that specific day. The result is a clear picture of profitability that updates in real-time. You don't wait for month-end. You don't rely on spreadsheets. You know, on Monday morning, exactly which of Saturday's tours made money and which didn't. This is the financial visibility that transforms tour operations from guesswork into a data-driven business.
- Real-time margin per booking, per tour, per period
- All costs factored in: guides, vehicles, commissions, tickets
- Monthly financial close in 1 day instead of 2 weeks
- Compare profitability across OTAs, tour types, and seasons
One timeline per guest — across every channel
A guest books through Bokun. Later, they send a WhatsApp message. Then an email. Then they call. In Automate, all of these appear in a single timeline, linked to their booking. When the phone rings, your team sees the guest's name, their booking details, and their complete interaction history — before they even answer. AI drafts responses in the guest's language, referencing their specific booking and tour. No more checking multiple tools to piece together a guest's story. No more duplicate replies from different team members. Just one clear, complete picture of every guest relationship.
- All channels unified: WhatsApp, email, phone, SMS
- AI drafts contextual replies in the guest's language
- Phone caller ID shows booking history instantly
- Team sees full context before responding
One timeline per guest — across every channel
A guest books through Bokun. Later, they send a WhatsApp message. Then an email. Then they call. In Automate, all of these appear in a single timeline, linked to their booking. When the phone rings, your team sees the guest's name, their booking details, and their complete interaction history — before they even answer. AI drafts responses in the guest's language, referencing their specific booking and tour. No more checking multiple tools to piece together a guest's story. No more duplicate replies from different team members. Just one clear, complete picture of every guest relationship.
- All channels unified: WhatsApp, email, phone, SMS
- AI drafts contextual replies in the guest's language
- Phone caller ID shows booking history instantly
- Team sees full context before responding
[DO UZUPELNIENIA] Case study
“Quote from the operator about switching to Automate and the results they achieved...”
-- Operator Name, Company Name
Location / Tour type
--h
Hours saved per week
--%
Response time reduction
--x
Fewer tools needed
Frequently asked questionsAbout Bokun vs Automate
Ready to complete your Bokun stack?
Book a 30-minute demo. We'll connect to your Bokun account and show you what the complete picture looks like.
No credit card required · First 1,000 bookings free