You have FareHarbor. Great. Now what happens AFTER the booking?
FareHarbor is one of the most trusted booking engines in the industry — 20,000+ operators, 24/7 support, zero subscription cost. But bookings are just the beginning. Who is guiding tomorrow's tour? What is your margin on that group booking? Where is the WhatsApp thread about that refund request?
TL;DR
FareHarbor handles bookings and distribution. Automate handles operations, CRM, financial settlements, and AI-powered guest communication. They connect natively — no double entry, no data gaps.
Built by a tour operator with 14 years of experience running tours in 7 cities
What FareHarbor does well
- ✓24/7 phone and email support — real humans, any time zone, any hour
- ✓20,000+ operators trust it — one of the largest install bases in tours and activities
- ✓Powerful booking engine with embeddable widgets, inventory management, and availability calendars
- ✓FareHarbor Dock — point-of-sale system for walk-in bookings and on-site sales
- ✓Inventory and resource management built into the booking flow
FareHarbor is excellent at what it does. We are not here to replace it. Automate connects to FareHarbor and takes over where the booking engine ends — operations, CRM, finance, and communication.
Why operators look for alternatives
Guide scheduling is still manual
“I spend Sunday nights assigning guides for the week in spreadsheets.”
FareHarbor tells you who booked, but not who is guiding. Shift planning, availability, and last-minute swaps still happen outside the system — in WhatsApp groups or spreadsheets that nobody trusts.
You do not know your real margins
“We know revenue, but actual profit per tour? No idea until month-end.”
FareHarbor tracks bookings and payments, but guide costs, vehicle expenses, ticket fees, and OTA commissions are not connected. Your P&L is accurate; your per-tour margin is a guess.
Guest communication is scattered
“Emails in one place, WhatsApp on my phone, phone calls nowhere.”
A guest emails about a booking, WhatsApps about pickup, and calls about a refund. Three channels, three people, zero shared context. FareHarbor sends confirmations, but the conversation happens everywhere else.
Feature comparison
| Feature | Automate.travel | FareHarbor |
|---|---|---|
| Operations | ||
| Departure management | ✅ Included | ❌ Not available |
| Fleet management | ✅ Included | ❌ Not available |
| Employee scheduling | ✅ Included | ◐ Partial Basic staff management, no shift planning |
| Pickup/dropoff management | ✅ Included | ❌ Not available |
| Guide portal | ✅ Included | ❌ Not available |
| Incident tracking | ✅ Included | ❌ Not available |
| CRM & Communication | ||
| Customer history/timeline | ✅ Included Full CRM with unified guest timeline across all channels | ❌ Not available |
| Unified inbox (all channels) | ✅ Included | ❌ Not available |
| AI-drafted responses | ✅ Included Multilingual AI — drafts responses in guest's language | ❌ Not available |
| Phone/PBX integration | ✅ Included Built-in VoIP with caller ID showing guest history | ❌ Not available |
| WhatsApp/SMS/Email | ✅ Included Unified timeline — all channels in one view per guest | ◐ Partial Email confirmations and reminders |
| Helpdesk/ticketing | ✅ Included | ❌ Not available |
| Finance | ||
| Tour settlement | ✅ Included Automatic financial reconciliation per tour | ❌ Not available |
| Margin tracking per booking | ✅ Included Real-time margin visibility per booking, per tour, per period | ❌ Not available |
| Financial reporting | ✅ Included | ◐ Partial Basic reporting dashboard |
| Platform | ||
| Multi-OTA integration | ✅ Included Viator, GetYourGuide, Bokun, FareHarbor, Rezdy, Ventrata + more | ✅ Included |
| Multi-entity management | ✅ Included Switch between brands/cities in one click, consolidated reporting | ❌ Not available |
| Self-service guest portal | 🔜 Coming soon In development — branded guest portal with upsell/cross-sell | ❌ Not available |
| Branded mobile app | 🔜 Coming soon Planned — white-label app for guests | ❌ Not available |
| Pricing | ||
| Pricing model | Per-booking (freemium) First 1,000 bookings free. Then €0–1.50 per booking (volume discounts). Founding Members: up to 60% off for 5 years. | Commission-based No subscription. ~6% on direct bookings (passed to customer), 2% on API/OTA. 25% on FH Distribution Network. |
Keep FareHarbor for bookings. Add Automate for everything else.
Native integration means your bookings flow into operations automatically.
No credit card required · First 1,000 bookings free
How the FareHarbor + Automate integration works
Connect your FareHarbor account
Link FareHarbor to Automate in about 15 minutes. Your onboarding manager walks you through the setup. No technical knowledge required.
Bookings sync automatically
Every new booking in FareHarbor appears in Automate in real time — guest details, product info, dates, pricing, and special requests.
Operations take over
Assign guides, allocate vehicles, manage pickups, and track departures. Your team sees what they need in the guide portal — no access to FareHarbor required.
Communication is unified
When a guest calls, emails, or WhatsApps, their full booking history from FareHarbor shows on screen. AI drafts responses in the guest's language.
Settlements happen automatically
At the end of each tour, Automate calculates the real margin — FareHarbor fees, guide costs, vehicle costs, ticket expenses — and generates settlement reports.
[DO UZUPELNIENIA] Case study
“Quote from the operator about switching to Automate and the results they achieved...”
-- Operator Name, Company Name
Location / Tour type
--h
Hours saved per week
--%
Response time reduction
--x
Fewer tools needed
Frequently asked questionsAbout FareHarbor vs Automate
FareHarbor sells the tickets. Automate runs the show.
No credit card required · First 1,000 bookings free