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Looking for a TourOptima alternative?
TourOptima started as guest communication and is expanding into CRM and AI. Automate.travel covers operations, finances, full CRM with booking history, team scheduling, and AI — the back-office TourOptima doesn't touch.
TL;DR
TourOptima (formerly Curated Planet) is a guest communication platform that expanded into CRM and AI in 2025. Core strength: branded mobile app, automated messaging, live tracking, waivers, tipping, review routing. Automate = full operations platform (departures + scheduling + CRM with booking history + finance + AI communication + multi-OTA). Key difference: Automate manages your entire back-office operation — scheduling, settlements, margins. TourOptima focuses on the guest-facing layer.
Built by an operator with 14 years of experience running tours across 7 cities.
About TourOptima
TourOptima (formerly Curated Planet, rebranded 2024) is a guest communication and experience platform. Core: branded mobile app, automated messaging (SMS, WhatsApp, Email, Push), live GPS tracking, waivers, tipping, surveys, and review routing. In 2025, expanded into CRM and an AI Suite with context-aware guest responses and sentiment alerts. Integrates natively with Ventrata. Named PhocusWire Hot 25 Startup 2025.
Why operators look for alternatives
Who's running tomorrow's tour?
“Who's guiding tomorrow's 8 AM tour?”
TourOptima expanded into CRM and AI in 2025, but its core remains guest communication — branded apps, messaging, live tracking, review routing. It does not manage guides, vehicles, departures, or shift scheduling. When a guide calls in sick at 6 AM, you need a platform that shows who's available, qualified, and nearby. TourOptima wasn't designed for that. You still need spreadsheets or another tool for day-to-day operations.
The margin question nobody can answer
“What's our cost per tour?”
TourOptima has no financial module — no margin tracking, no tour settlement, no financial reporting. You cannot see how much a specific departure actually cost you: guide pay, vehicle expenses, ticket costs. For operators who need to know their real margin per booking or per tour, a separate accounting workflow is required. This gap hasn't changed with TourOptima's 2025 expansion.
Five dashboards before coffee
“Which system was that booking in?”
TourOptima publicly markets a Ventrata integration. It doesn't consolidate bookings from multiple OTAs into a single view. If you sell through Viator, GetYourGuide, Bokun, FareHarbor, and your own website, you check each one separately. Automate sits next to Bokun, FareHarbor, Rezdy, and Ventrata; bookings cross over via confirmation forwarding or CSV and land in one screen.
Side by side
Feature comparison
| Feature | Automate.travel | TourOptima |
|---|---|---|
| Operations | ||
| Departure management | ✅ Included | ❌ Not available |
| Fleet management | ✅ Included | ❌ Not available |
| Employee scheduling | ✅ Included | ❌ Not available |
| Pickup/dropoff management | ✅ Included | ◐ Partial Live GPS location tracking for vehicles/guides, not logistics management |
| Guide portal | ✅ Included | ✅ Included Guide manifests, announcements, live chat — without sharing personal numbers |
| Incident tracking | ✅ Included | ❌ Not available |
| CRM & Communication | ||
| Customer history/timeline | ✅ Included Full CRM with unified guest timeline across all channels | ◐ Partial CRM module added 2025 — guest-facing, not full booking-history CRM |
| Unified inbox (all channels) | ✅ Included | ❌ Not available |
| AI-drafted responses | ✅ Included Multilingual AI — drafts responses in guest's language | ◐ Partial AI Suite launched 2025: context-aware guest responses, sentiment alerts, issue flagging. We have not tested their AI directly |
| Phone/PBX integration | ✅ Included Built-in VoIP with caller ID showing guest history | ❌ Not available |
| WhatsApp/SMS/Email | ✅ Included Unified timeline — all channels in one view per guest | ✅ Included Automated messaging across email, SMS, WhatsApp, push notifications |
| Helpdesk/ticketing | ✅ Included | ❌ Not available |
| Finance | ||
| Tour settlement | ✅ Included Automatic financial reconciliation per tour | ❌ Not available |
| Margin tracking per booking | ✅ Included Real-time margin visibility per booking, per tour, per period | ❌ Not available |
| Financial reporting | ✅ Included | ❌ Not available |
| Platform | ||
| Multi-OTA integration | ✅ Included Viator, GetYourGuide, Bokun, FareHarbor, Rezdy, Ventrata bookings come in via confirmation forwarding or CSV | ❌ Not available |
| Multi-entity management | ✅ Included Switch between brands/cities in one click, consolidated reporting | ❌ Not available |
| Self-service guest portal | 🔜 Coming soon In development — branded guest portal with upsell/cross-sell | ✅ Included Via branded mobile app — tour catalog, booking, itineraries |
| Branded mobile app | 🔜 Coming soon Planned — white-label app for guests | ✅ Included White-label enterprise app: live chat, GPS tracking, itineraries, tipping, reviews |
| Pricing | ||
| Pricing model | Per-booking From €1.50 per booking with volume discounts down to €0.25. No setup fees, no lock-in. | Contact for pricing Pricing not publicly available — enterprise/sales-led |
Booking Timeline
See every booking from every channel in one screen. Viator, GetYourGuide, Bokun, FareHarbor, direct bookings. All unified with full guest history, payment status, and departure details. No more switching between tabs.
- All OTA bookings in a single timeline
- Search any booking by guest name, reference, date, or channel
- See payment status, amendments, and cancellations at a glance
- Filter by tour, date range, guide, or booking source
Booking Timeline
See every booking from every channel in one screen. Viator, GetYourGuide, Bokun, FareHarbor, direct bookings. All unified with full guest history, payment status, and departure details. No more switching between tabs.
- All OTA bookings in a single timeline
- Search any booking by guest name, reference, date, or channel
- See payment status, amendments, and cancellations at a glance
- Filter by tour, date range, guide, or booking source
Tour Settlement
Know your real margin on every departure. Automate calculates guide costs, vehicle expenses, ticket fees, and commissions automatically, then shows you the actual profit per tour, per day, per period.
- Automatic cost calculation per departure
- Guide pay, vehicle costs, and third-party fees included
- Real-time margin visibility per booking and per tour
- Settlement reports ready for accounting
Tour Settlement
Know your real margin on every departure. Automate calculates guide costs, vehicle expenses, ticket fees, and commissions automatically, then shows you the actual profit per tour, per day, per period.
- Automatic cost calculation per departure
- Guide pay, vehicle costs, and third-party fees included
- Real-time margin visibility per booking and per tour
- Settlement reports ready for accounting
Which is right for you?
Choose Automate if you...
- Need operations management: guides, vehicles, departures, scheduling
- Want financial visibility: margins, settlements, cost per tour
- Need a booking timeline across multiple OTAs
- Want CRM with full guest history and AI communication
- Run multiple brands or cities from one platform
Stay with TourOptima if you...
- Only need a branded guest-facing mobile app
- Automated messaging and review collection is your main priority
- Do not need back-office operations or financial tools
- Guest experience (waivers, tipping, live tracking) is your focus
Frequently asked questionsAbout TourOptima vs Automate
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