Looking for a TourOptima alternative?

    TourOptima started as guest communication and is expanding into CRM and AI. Automate.travel covers operations, finances, full CRM with booking history, team scheduling, and AI — the back-office TourOptima doesn't touch.

    TL;DR

    TourOptima (formerly Curated Planet) is a guest communication platform that expanded into CRM and AI in 2025. Core strength: branded mobile app, automated messaging, live tracking, waivers, tipping, review routing. Automate = full operations platform (departures + scheduling + CRM with booking history + finance + AI communication + multi-OTA). Key difference: Automate manages your entire back-office operation — scheduling, settlements, margins. TourOptima focuses on the guest-facing layer.

    Built by an operator with 14 years of experience running tours across 7 cities.

    About TourOptima

    TourOptima (formerly Curated Planet, rebranded 2024) is a guest communication and experience platform. Core: branded mobile app, automated messaging (SMS, WhatsApp, Email, Push), live GPS tracking, waivers, tipping, surveys, and review routing. In 2025, expanded into CRM and an AI Suite with context-aware guest responses and sentiment alerts. Integrates natively with Ventrata. Named PhocusWire Hot 25 Startup 2025.

    Why operators look for alternatives

    Who's running tomorrow's tour?

    “Who's guiding tomorrow's 8 AM tour?”

    TourOptima expanded into CRM and AI in 2025, but its core remains guest communication — branded apps, messaging, live tracking, review routing. It does not manage guides, vehicles, departures, or shift scheduling. When a guide calls in sick at 6 AM, you need a platform that shows who's available, qualified, and nearby. TourOptima wasn't designed for that. You still need spreadsheets or another tool for day-to-day operations.

    The margin question nobody can answer

    “What's our cost per tour?”

    TourOptima has no financial module — no margin tracking, no tour settlement, no financial reporting. You cannot see how much a specific departure actually cost you: guide pay, vehicle expenses, ticket costs. For operators who need to know their real margin per booking or per tour, a separate accounting workflow is required. This gap hasn't changed with TourOptima's 2025 expansion.

    Five dashboards before coffee

    “Which system was that booking in?”

    TourOptima publicly markets a Ventrata integration. It doesn't consolidate bookings from multiple OTAs into a single view. If you sell through Viator, GetYourGuide, Bokun, FareHarbor, and your own website, you check each one separately. Automate sits next to Bokun, FareHarbor, Rezdy, and Ventrata; bookings cross over via confirmation forwarding or CSV and land in one screen.

    Further readingEmail, WhatsApp & Phone for Tour Operators

    Side by side

    Feature comparison

    Click any row to see details

    Feature
    Automate.travel
    		TourOptima
    Operations
    Departure management
    Included
    Not available
    Fleet management
    Included
    Not available
    Employee scheduling
    Included
    Not available
    Incident tracking
    Included
    Not available
    CRM & Communication
    Unified inbox (all channels)
    Included
    Not available
    Helpdesk/ticketing
    Included
    Not available
    Finance
    Financial reporting
    Included
    Not available
    Platform
    Pricing
    Pricing model

    Per-booking

    From €1.50 per booking with volume discounts down to €0.35. No setup fees, no lock-in.

    Contact for pricing

    Pricing not publicly available — enterprise/sales-led

    Comparison based on publicly available product documentation, verified June 2026. Features and pricing change regularly — please verify current capabilities directly with each vendor. All competitor names are trademarks of their respective owners and are used here for identification purposes only.

    Booking Timeline

    See every booking from every channel in one screen. Viator, GetYourGuide, Bokun, FareHarbor, direct bookings. All unified with full guest history, payment status, and departure details. No more switching between tabs.

    • All OTA bookings in a single timeline
    • Search any booking by guest name, reference, date, or channel
    • See payment status, amendments, and cancellations at a glance
    • Filter by tour, date range, guide, or booking source
    Booking timeline view, all channels in one screen

    Tour Settlement

    Know your real margin on every departure. Automate calculates guide costs, vehicle expenses, ticket fees, and commissions automatically, then shows you the actual profit per tour, per day, per period.

    • Automatic cost calculation per departure
    • Guide pay, vehicle costs, and third-party fees included
    • Real-time margin visibility per booking and per tour
    • Settlement reports ready for accounting
    Tour settlement with real margins per departure

    Which is right for you?

    Choose Automate if you...

    • Need operations management: guides, vehicles, departures, scheduling
    • Want financial visibility: margins, settlements, cost per tour
    • Need a booking timeline across multiple OTAs
    • Want CRM with full guest history and AI communication
    • Run multiple brands or cities from one platform

    Stay with TourOptima if you...

    • Only need a branded guest-facing mobile app
    • Automated messaging and review collection is your main priority
    • Do not need back-office operations or financial tools
    • Guest experience (waivers, tipping, live tracking) is your focus

    Frequently asked questionsAbout TourOptima vs Automate

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