WayOp is a Bokun plugin for basic operations. Automate.travel works with multiple booking engines and adds CRM, finance, and AI communication.
TL;DR
WayOp = small Bokun-only operations plugin ($49/mo, 2-person team). Automate = multi-OTA platform with CRM, finance, AI, and scheduling. Key difference: Automate works with Bokun, FareHarbor, Rezdy, and Ventrata. Not just Bokun.
Built by an operator with 14 years of experience running tours across 7 cities.
“What if we switch from Bokun?”
WayOp is available exclusively through the Bokun App Store. If you ever switch to FareHarbor, Rezdy, Ventrata, or any other booking engine, WayOp stops working. Automate.travel integrates with 4+ booking engines natively, so your operations layer is independent of your booking platform choice.
“Where's our customer history?”
WayOp provides basic resource management and guide assignment, but there is no CRM, no customer timeline, no unified inbox, and no financial tools. You cannot see a guest's full history, track margins per booking, or generate settlement reports. For anything beyond basic operations, you need additional tools.
“Can a 2-person team support our growth?”
WayOp is built by a 2-person team in Iceland. I'm not saying a small team can't build good software. I'm saying that when you're growing and need features fast, team size matters. There are legitimate questions about long-term support, development speed, and the ability to handle enterprise feature requests. If your company is growing and needs a platform that scales with you, this is worth considering.
| Feature | Automate.travel | WayOp |
|---|---|---|
| Operations | ||
| Departure management | ✅ Included | ✅ Included |
| Fleet management | ✅ Included | ◐ Partial Basic resource assignment only |
| Employee scheduling | ✅ Included | ❌ Not available |
| Pickup/dropoff management | ✅ Included | ✅ Included |
| Guide portal | ✅ Included | ✅ Included |
| Incident tracking | ✅ Included | ❌ Not available |
| CRM & Communication | ||
| Customer history/timeline | ✅ Included Full CRM with unified guest timeline across all channels | ❌ Not available |
| Unified inbox (all channels) | ✅ Included | ❌ Not available |
| AI-drafted responses | ✅ Included Multilingual AI — drafts responses in guest's language | ❌ Not available |
| Phone/PBX integration | ✅ Included Built-in VoIP with caller ID showing guest history | ❌ Not available |
| WhatsApp/SMS/Email | ✅ Included Unified timeline — all channels in one view per guest | ❌ Not available |
| Helpdesk/ticketing | ✅ Included | ❌ Not available |
| Finance | ||
| Tour settlement | ✅ Included Automatic financial reconciliation per tour | ❌ Not available |
| Margin tracking per booking | ✅ Included Real-time margin visibility per booking, per tour, per period | ❌ Not available |
| Financial reporting | ✅ Included | ❌ Not available |
| Platform | ||
| Multi-OTA integration | ✅ Included Viator, GetYourGuide, Bokun, FareHarbor, Rezdy, Ventrata + more | ❌ Not available Bokun only — no other booking engine support |
| Multi-entity management | ✅ Included Switch between brands/cities in one click, consolidated reporting | ❌ Not available |
| Self-service guest portal | 🔜 Coming soon In development — branded guest portal with upsell/cross-sell | ❌ Not available |
| Branded mobile app | 🔜 Coming soon Planned — white-label app for guests | ❌ Not available |
| Pricing | ||
| Pricing model | Per-booking (freemium) First 1,000 bookings free. Then €0–1.50 per booking (volume discounts). Founding Members: up to 60% off for 5 years. | Flat monthly $49/mo or $530/year. Unlimited users. 30-day free trial. |
WayOp is cheaper at $49/month flat. Automate.travel starts free (first 1,000 bookings), then charges per booking. If you are a small operator on Bokun with fewer than ~1,000 bookings and only need basic operations, WayOp delivers good value for the price. Automate makes more sense when you need CRM, financial tools, AI communication, multi-OTA support, or plan to scale beyond a single booking engine.
[DO UZUPELNIENIA] Case study
“Quote from the operator about switching to Automate and the results they achieved...”
-- Operator Name, Company Name
Location / Tour type
--h
Hours saved per week
--%
Response time reduction
--x
Fewer tools needed
CRM, finance, AI communication, and multi-OTA support. One platform.
No credit card required · First 1,000 bookings free