Looking for a WayOp alternative?

    WayOp is a Bokun plugin for basic operations. Automate.travel works with multiple booking engines and adds CRM, finance, and AI communication.

    TL;DR

    WayOp = small Bokun-only operations plugin ($49/mo, 2-person team). Automate = multi-OTA platform with CRM, finance, AI, and scheduling. Key difference: Automate works with Bokun, FareHarbor, Rezdy, and Ventrata. Not just Bokun.

    Built by an operator with 14 years of experience running tours across 7 cities.

    About WayOp

    WayOp is a Bokun-only operations plugin developed in Iceland. It offers basic resource management, guide and vehicle assignment, pickup logistics, and invoicing workflows, and is available exclusively through the Bokun App Store.

    WayOp logo

    Why operators look for alternatives

    Bokun Lock-in

    “What if we switch from Bokun?”

    WayOp lives exclusively in the Bokun App Store. Switch to FareHarbor, Rezdy, Ventrata, or anything else and WayOp stops working. Automate.travel sits next to 4+ booking engines — bookings come across by confirmation forwarding or CSV — so your operations layer stays the same whichever engine you pick.

    Operations without memory

    “Where's our customer history?”

    WayOp provides basic resource management and guide assignment, but there is no CRM, no customer timeline, no unified inbox, and no financial tools. You cannot see a guest's full history, track margins per booking, or generate settlement reports. For anything beyond basic operations, you need additional tools.

    Two people, your whole operations layer

    “Can a 2-person team support our growth?”

    WayOp is built by a 2-person team in Iceland. I'm not saying a small team can't build good software. I'm saying that when you're growing and need features fast, team size matters. There are legitimate questions about long-term support, development speed, and the ability to handle enterprise feature requests. If your company is growing and needs a platform that scales with you, this is worth considering.

    Side by side

    Feature comparison

    Feature
    Automate.travel
    		WayOp
    Operations
    Departure management
    Included
    Included
    Fleet management
    Included
    Partial

    Basic resource assignment only

    Employee scheduling
    Included
    Not available
    Pickup/dropoff management
    Included
    Included
    Guide portal
    Included
    Included
    Incident tracking
    Included
    Not available
    CRM & Communication
    Customer history/timeline
    Included

    Full CRM with unified guest timeline across all channels

    Not available
    Unified inbox (all channels)
    Included
    Not available
    AI-drafted responses
    Included

    Multilingual AI — drafts responses in guest's language

    Not available
    Phone/PBX integration
    Included

    Built-in VoIP with caller ID showing guest history

    Not available
    WhatsApp/SMS/Email
    Included

    Unified timeline — all channels in one view per guest

    Not available
    Helpdesk/ticketing
    Included
    Not available
    Finance
    Tour settlement
    Included

    Automatic financial reconciliation per tour

    Not available
    Margin tracking per booking
    Included

    Real-time margin visibility per booking, per tour, per period

    Not available
    Financial reporting
    Included
    Not available
    Platform
    Multi-OTA integration
    Included

    Viator, GetYourGuide, Bokun, FareHarbor, Rezdy, Ventrata bookings come in via confirmation forwarding or CSV

    Not available

    Bokun only — no other booking engine support

    Multi-entity management
    Included

    Switch between brands/cities in one click, consolidated reporting

    Not available
    Self-service guest portal
    Coming soon

    In development — branded guest portal with upsell/cross-sell

    Not available
    Branded mobile app
    Coming soon

    Planned — white-label app for guests

    Not available
    Pricing
    Pricing model

    Per-booking

    From €1.50 per booking with volume discounts down to €0.25. No setup fees, no lock-in.

    Flat monthly

    $49/mo or $530/year. Unlimited users. 30-day free trial.

    Honest note on pricing

    WayOp is cheaper at $49/month flat. Automate.travel charges per booking starting at €1.50, with volume discounts. If you are a small operator on Bokun and only need basic operations, WayOp delivers good value for the price. Automate makes more sense when you need CRM, financial tools, AI communication, multi-OTA support, or plan to scale beyond a single booking engine.

    Which is right for you?

    Choose Automate if you...

    • Use (or plan to use) multiple booking engines, not just Bokun
    • Need CRM with guest history, unified inbox, and AI communication
    • Want financial visibility: margins, settlements, cost tracking
    • Need employee scheduling and shift management
    • Are growing and need a platform that scales with you

    Stay with WayOp if you...

    • Are a small operator using only Bokun
    • Have fewer than 1,000 bookings and $49/mo fits your budget
    • Only need basic guide assignment and pickup logistics
    • Do not need CRM, finance, or multi-OTA support

    Frequently asked questionsAbout WayOp vs Automate

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    Go beyond basic operations

    CRM, finance, AI communication, and multi-OTA support. One platform.

    No credit card required · No setup fees