
FITUR 2027
Spain & LATAM tourism gateway
Jan 20–24, 2027 · Madrid, Spain
Is FITUR right for you?
Two shows in one: trade days for sourcing partners, public days for reaching travellers direct. Know which one you're there for.
Our team attends this one. Say hello if you're going.
About FITUR 2027
FITUR is where the Spanish-speaking travel world does its annual business, and it has grown into one of the largest tourism fairs on earth. The numbers tell the story: around 10,000 exhibitors, 155,000 trade participants from 161 countries, plus another 100,000 members of the public over the weekend. It is a genuine both-ways marketplace, strong on inbound and outbound, with Latin America especially well represented. The first three days are the trade window, when destinations, tourism companies and travel agencies meet buyers across leisure, sustainable, active and niche segments. If Spain, Portugal or Latin America is on your plan, FITUR in January is the room where those partners actually shop.
What makes it different
the leading trade fair for inbound and outbound international markets
Why attend
- Benchmark event in the tourism sector
- Leading trade fair for inbound and outbound markets
- Global hub for tourism industry professionals
- Largest business platform in the sector
Who exhibits
- •Destinations
- •Tourism companies
- •Travel agencies
Who attends
- •Tourism professionals
- •Business tourism stakeholders
- •Leisure tourism participants
Sectors
FITUR 2027 — FAQ
When is FITUR 2027?
FITUR 2027 takes place Jan 20–24, 2027.
Where is FITUR held?
IFEMA Madrid, Madrid, Spain.
Who is FITUR for?
Two shows in one: trade days for sourcing partners, public days for reaching travellers direct. Know which one you're there for.
How big is FITUR?
~250,000 visitors (last 2 days open to public).
Is FITUR worth attending?
the leading trade fair for inbound and outbound international markets
Verified 2026-06-26 · source
Dates, registration & tickets
Jan 20–24, 2027 · IFEMA Madrid, Madrid. For registration, exhibitor packages and the latest programme, go to the official site.
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