Madrid, Spain
    We'll be thereEuropeB2B trade + public days

    FITUR 2027

    Spain & LATAM tourism gateway

    Jan 20–24, 2027 · Madrid, Spain

    When
    Jan 20–24, 2027
    Where
    IFEMA Madrid, Madrid, Spain
    Format
    B2B trade + public days
    Scale
    ~250,000 visitors (last 2 days open to public)

    Is FITUR right for you?

    Two shows in one: trade days for sourcing partners, public days for reaching travellers direct. Know which one you're there for.

    Our team attends this one. Say hello if you're going.

    About FITUR 2027

    FITUR is where the Spanish-speaking travel world does its annual business, and it has grown into one of the largest tourism fairs on earth. The numbers tell the story: around 10,000 exhibitors, 155,000 trade participants from 161 countries, plus another 100,000 members of the public over the weekend. It is a genuine both-ways marketplace, strong on inbound and outbound, with Latin America especially well represented. The first three days are the trade window, when destinations, tourism companies and travel agencies meet buyers across leisure, sustainable, active and niche segments. If Spain, Portugal or Latin America is on your plan, FITUR in January is the room where those partners actually shop.

    What makes it different

    the leading trade fair for inbound and outbound international markets

    10,000
    Exhibitors
    155,000
    Trade participants
    161
    Countries
    100,000
    Public visitors

    Why attend

    • Benchmark event in the tourism sector
    • Leading trade fair for inbound and outbound markets
    • Global hub for tourism industry professionals
    • Largest business platform in the sector

    Who exhibits

    • Destinations
    • Tourism companies
    • Travel agencies

    Who attends

    • Tourism professionals
    • Business tourism stakeholders
    • Leisure tourism participants

    Sectors

    Inbound tourismOutbound tourismSustainable tourismActive tourismLGBT+ tourismLanguage tourism

    FITUR 2027 — FAQ

    When is FITUR 2027?

    FITUR 2027 takes place Jan 20–24, 2027.

    Where is FITUR held?

    IFEMA Madrid, Madrid, Spain.

    Who is FITUR for?

    Two shows in one: trade days for sourcing partners, public days for reaching travellers direct. Know which one you're there for.

    How big is FITUR?

    ~250,000 visitors (last 2 days open to public).

    Is FITUR worth attending?

    the leading trade fair for inbound and outbound international markets

    Verified 2026-06-26 · source

    Dates, registration & tickets

    Jan 20–24, 2027 · IFEMA Madrid, Madrid. For registration, exhibitor packages and the latest programme, go to the official site.

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