ITB Asia 2026
Asia's leading travel trade show
Oct 21–23, 2026 · Singapore, Singapore
Is ITB Asia right for you?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
About ITB Asia 2026
ITB Asia is the main B2B travel show for the Asia-Pacific region. Held in Singapore, it pulls exhibitors and buyers from 132+ countries and runs close to a one-to-one buyer-to-exhibitor ratio, which is why the meeting quality holds up. It spans leisure, MICE, corporate travel and travel tech, with a hosted-buyer programme you apply for. For any operator wanting access to Asian source markets, or selling Asian product to the world, this is the regional fixture that counts. It's strictly trade. If Asia-Pacific isn't on your map this year, it can wait.
What makes it different
ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.
Why attend
- Asia’s Largest Travel Trade Show
- Approximately 1:1 ratio between buyers and exhibitors
- Over 132 countries & territories represented; the most international travel trade show in the region
Who exhibits
- •Tourism boards
- •Hotels
- •Airlines
- •Travel tech providers
Who attends
- •Corporate travel managers
- •MICE planners
- •Agents
Sectors
ITB Asia 2026 — FAQ
When is ITB Asia 2026?
ITB Asia 2026 takes place Oct 21–23, 2026.
Where is ITB Asia held?
Sands Expo & Convention Centre, Singapore, Singapore.
Who is ITB Asia for?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
How big is ITB Asia?
~14,000 trade visitors.
Is ITB Asia worth attending?
ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region.
Verified 2026-06-25 · source
Dates, registration & tickets
Oct 21–23, 2026 · Sands Expo & Convention Centre, Singapore. For registration, exhibitor packages and the latest programme, go to the official site.
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