ITB Berlin 2027
World's leading travel trade show
Mar 16–18, 2027 · Berlin, Germany
Is ITB Berlin right for you?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
Our team attends this one. Say hello if you're going.
About ITB Berlin 2027
ITB Berlin is the travel industry's flagship gathering, and has been since 1966. It bills itself as the world's leading travel trade show, and the line-up backs it: tourism boards, travel service providers and travel-technology companies from across the globe come to do business under one roof. It is strictly B2B, so the people on the floor are buyers, sellers and decision-makers, not holidaymakers. Coverage spans the full map of the industry, from adventure and luxury to business travel, medical tourism and travel tech, and the ITB Berlin Convention runs alongside the show floor as the sector's big-tent knowledge programme. If you sell into the European market, or simply want one week to meet the whole industry face to face, Berlin in March is the anchor date on the calendar.
What makes it different
Leading platform for the global travel and tourism industry since 1966.
Why attend
- Network with industry leaders
- Explore the latest trends
- Attend the ITB Berlin Convention
Who exhibits
- •Tourism boards
- •Travel service providers
- •Technology companies in travel
Who attends
- •Exhibitors from various sectors
- •Trade visitors from around the world
Sectors
ITB Berlin 2027 — FAQ
When is ITB Berlin 2027?
ITB Berlin 2027 takes place Mar 16–18, 2027.
Where is ITB Berlin held?
Messe Berlin, Berlin, Germany.
Who is ITB Berlin for?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
How big is ITB Berlin?
~90,000 trade visitors.
Is ITB Berlin worth attending?
Leading platform for the global travel and tourism industry since 1966.
Verified 2026-06-26 · source
Dates, registration & tickets
Mar 16–18, 2027 · Messe Berlin, Berlin. For registration, exhibitor packages and the latest programme, go to the official site.
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