WTM London 2026
World's largest B2B travel event
Nov 3–5, 2026 · London, United Kingdom
Is WTM London right for you?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
Our team attends this one. Say hello if you're going.
About WTM London 2026
World Travel Market London is the biggest annual fixture in travel. Three days at ExCeL, the whole global trade in one hall. The 2026 edition runs around 4,112 exhibitors and 46,500 attendees from 180+ countries, with 5,500 hosted buyers and close to 39,389 pre-scheduled meetings. For a tour operator or DMC, WTM is less about learning and more about closing. National tourism boards, hotels, OTAs, travel tech, ground suppliers, all on the floor, and the hosted-buyer programme books qualified buyers into your diary by appointment. It is strictly B2B, no public days, and it moves fast. If your year runs on global distribution and supplier relationships, you don't skip this one.
The leading global event for the travel industry gathered thousands of astonishing and colourful exhibition stands from all over the world, creating an awe-inspiring experience.
What makes it different
The single biggest gathering of the global travel trade. If a destination, supplier or buyer matters, they're on this floor.
Why attend
- Meet national tourism boards, suppliers and OTAs from 180+ countries in one place.
- Run pre-scheduled hosted-buyer meetings instead of cold outreach.
- Read the market a year ahead via the WTM Global Travel Report and stage sessions.
Who exhibits
- •National Tourism Authority of Portugal
- •Bulgarian Ministry of Tourism
- •Peruvian Commission for the Promotion of Export and Tourism
- •Ministry of Tourism of the Republic of Indonesia
- •Dubai Department of Economy and Tourism
- •Tourism Promotions Board (TPB) Philippines
- •Costa Rica Tourism Board
- •Sri Lanka Tourism
Who attends
- •Tour operators & DMCs
- •Hosted travel buyers
- •Tourism ministers & board leaders
- •OTAs, hotels and ground suppliers
- •Travel press
Sectors
Exhibiting at WTM London
- •Businesses with new travel products or services
- •First-time exhibitors showcasing a brand to decision-makers
- •Suppliers maintaining relationships with existing clients
- •Companies exploring new distribution partnerships
WTM London 2026 — FAQ
When is WTM London 2026?
WTM London 2026 takes place Nov 3–5, 2026.
Where is WTM London held?
ExCeL London, London, United Kingdom.
Who is WTM London for?
Trade only. Tour operators, DMCs, OTAs and suppliers come here to do business, not to be sold to. If you don't sell B2B, skip it.
How big is WTM London?
~50,000 trade professionals.
Who should exhibit at WTM London?
Businesses with new travel products or services; First-time exhibitors showcasing a brand to decision-makers; Suppliers maintaining relationships with existing clients; Companies exploring new distribution partnerships.
Is WTM London worth attending?
The single biggest gathering of the global travel trade. If a destination, supplier or buyer matters, they're on this floor.
Verified 2026-06-25 · source
Dates, registration & tickets
Nov 3–5, 2026 · ExCeL London, London. For registration, exhibitor packages and the latest programme, go to the official site.
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